As a publishing company, you have specific needs when it comes to your printed products. You’re most likely working with saddle stitched or perfect bound products and maybe just one type of book, magazine, or catalogue. With such a narrow product list, you might think that printing can be a breeze—but that’s not always the case, especially without the right company.
Publishers depend on their final printed product to impress customers and maintain their reputation as a high-quality business. With sub-par printed products, things can quickly go downhill with loss of subscribers or distrust among stakeholders.
With that said, there’s no question that it’s important to find the right printing company to partner with. But it’s just as important to make sure that your printing company thoroughly understands your segment of the industry and its needs. Let’s take a look at the benefits of working with an industry-specific print company.
There are many big, commercial printing companies that offer almost every product imaginable. While this option can work for some people, it’s not usually the best if you’re looking for a print and distribute supplier that understands your supply chain and the need to get into the mail stream quickly. These commercial businesses can boast low costs and high print runs, but that usually means they sacrifice the quality and flexibility you need. And for publishers, this is out of the question.
Printers who work exclusively with publishers understand the needs of the publishing industry very well and have experience with bound products and high-quality materials that publishers are looking for. You can feel confident knowing that the printer will deliver on the product quality you need and that you can customize your projects to meet your customer’s expectations and maintain your business’s reputation.
As a publisher and customer, you need your voice heard. With larger printing companies, it can be difficult to get the simplest requests or concerns across. Many times, you wait on hold for too long or days for responses to emails that you may never receive.
With the right print company focused on publishers, you’re given a point of contact who is responsive to any of your questions or concerns. You can feel confident that you will be able to communicate regularly with them. Since they understand the ins and outs of the publishing industry, your point of contact can help predict what you will need and get it to you before you ask for it. You are more than just a number with focused, publisher-specific printing companies. You will always receive personalized service in a timely manner to help you move your projects along quickly and exceed deadline expectations.
You depend upon high-quality products but are still looking for competitive pricing. While it may seem more expensive to go with a more narrow-focused print partner, the quality is unmatched. The stakes are high in publishing, and a publisher-specific printing partner can make sure your products are made to the high standards of your industry. A large commercial printer may not be able to produce the consistent quality you are looking for, even if the prices are tempting.
The right printer will still offer competitively priced products, but you won’t have to worry about any dubious print quality or related issues. They will consistently produce the highest quality materials.
When a printer focuses on working with publishers, they become experts in that area. These aren’t printers who offer everything —they only provide a select range of products specific to publishers so they can provide the world-class service publishers expect.Are you a publishing company looking for the right print partner? Seaway Printing dedicates its services specifically to publishing companies just like yours, with expertise in printed and saddle stitched and perfect bound products at our world-class production facility. Contact us today to learn more about our services!