Print offers a uniquely personal experience to readers. There’s nothing quite like it.
Sitting down with a warm cup of coffee, your fingers gently turning the pages of your favorite magazine or book. There’s a connection that feels authentic; a moment that feels alive in an increasingly pixelated, digital world.
Brands dream of creating powerful moments like these – customers absorbed in the story unfolding on the pages, without the pesky pop-ups or app alerts competing for attention.
Unlike fads that come and go, companies focusing on a bright future understand the value of brand loyalty and how difficult it is to earn. These brands restlessly work to identify ways to build deeper connections with an audience presented with and estimated 6,000 – 10,000 ads every single day.
Smart brands are realizing the personal relationship and deeper brand loyalty print publications help foster.
The competitive advantages of print were highlighted in a recent survey by Two Sides:
- Nearly 90% of consumers indicated they understood, retained or used information better when they read printed paper compared to electronic devices.
- Print is personal: 81% found printed media more relaxing to read, and when given a choice, 81% of respondents also preferred to read print on paper.
- More than 70% said they were more receptive when reading a newspaper in print, compared to 36% who felt more receptive when consuming the same content from a screen.
Businesses, regardless of size, are always seeking a competitive advantage.
Netflix, Casper, Uniqlo, & GOAT are just a few examples of consumer brands with a massive digital presence who launched print publications in the past few years.
When “Fixer Upper” stars Chip and Joanna Gaines’ saw the opportunity and launched Magnolia Journal back in 2016, they racked up 910,060 paid subscribers in their first two years with a surprising 29% being millennials!
Some other high profile print publications launched in the past couple of years:
- Sweet July, a home, food & lifestyle magazine by Golden State Warriors star Stephen Curry’s wife Ayesha Curry. This was through publishing giant Meredith. In addition, Meredith released a new financial quarterly aimed at women called Millie.
- Celebrity fitness trainer Tracy Anderson began publishing Tracy Anderson Magazine in early 2020, in the middle of the Pandemic. Anderson said the magazine is “the result of her growing need to have a real conversation about health and fitness with her audience”.
- Reveal is the new magazine launched by HGTV stars Drew and Jonathan Scott. Fans are eating it up, even at $10 per issue!
- The Week Junior, a weekly news magazine aimed at kids, from Dennis Publishing saw subscriptions explode with parents looking for ways to get kids off devices to explore “the whole world in 32 colorful pages packed with everything kids want to know!”
When you enter the Seaway headquarters here in Green Bay, the first thing you see is a banner that reads “The rumors of my death have been greatly exaggerated – print”. The message shouldn’t surprise you, we are a publications printer founded over 100 years ago after all! But what may surprise you is just how alive print can make a brand feel to consumers.
In a world of digital distractions, print offers brands a moment of undivided attention, a rare opportunity to cultivate a more personal relationship, and build consumer loyalty in a way print has proven to do since Johannes Gutenberg invented the printing press in 1439!
Print offers unique opportunities for you to tell stories, connect with readers and bridge an ever widening gap between a pixelated digital world and the real world unfolding around us all.
No, print isn’t dead. In fact you could argue print is more alive than it’s ever been.
If you’re looking bring your ideas to life, or communicate with your audience in a more meaningful way, regardless of whether it’s a book, magazine or other perfect bound or saddle stitched piece, reach out to a team who has been perfecting the craft since 1874 – Seaway Printing.
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Seaway Printing Company
1609 Western Avenue
Green Bay, Wisconsin 54303
What Our Clients Are Saying
“Seaway Printing executed a difficult job for us with seeming ease. We required a fast turn-around on a high-end oversized magazine, with expectations of perfect trim and exceptional printing. They completed the job with quickness, accuracy and professionalism. I was happy to have no calls with excuses of broken down this or that, or a backed-up print schedule delaying my job. Perfect color, perfect trim, with no “issues” and they turned in the best price bid in the entire state on the project.”
Magazine Publisher – Appleton, WI
We received the catalogs and they look great. The combination of the 175-line screen and the bright white silk paper really make the colors and images pop. So thanks for giving me a better product at a reasonable price. The AQ coating really gives the cover a nice silk look and does not leave smudges or finger prints. To get a sheet fed, high quality printed catalog at the same price as what a web printer would do is hard to find, so thank you. I can’t say enough about how the press operator did an excellent job matching the color make-ready sample catalog I sent to them; you can’t tell them apart.
Print Distributor – Chicago, IL
Based upon the status reports received from Seaway, I’m happy to report that your record for the months of January through March was Superior. Out of 13 receipts possible, we received 13 on Fridays as requested. Your continued effort and consistency in faxing these in a timely manner is much appreciated. It’s a reflection of a positive relationship.
Christian Publisher – Downers Grove, IL
I just wanted to send a quick email to tell you I can’t be happier working with your company. My CSR has been great … You have been a great source for me on a lot of new and repeat orders. Your pricing has been very fair, and your service is great. Your press room does a great job and you should pass it on to them. We are growing at this end and I would like to think that in the coming year, you will be getting a lot of my larger work that I can’t do on my digital. You have put me in the ball game on some of my quotes and its due to your pricing that I am getting this work. I look forward to a new and solid relationship with your company and I hope you feel the same. Thank you again for all your help with pricing and once again a big thanks goes out to our CSR for the great service they and your company is giving us.
Print Distributor – Elk Grove Village, IL
We received our 2 samples today of the books and they look ABSOLUTELY TERRIFIC. We are really so pleased with the final results. The printing looks great, the color images are just stunning, and the tabs look really good too. Thanks for watching over this book so carefully. I so appreciate that fully impositioned 2nd proof that we received from you– that was a great idea and really helped us. My client has seen the book and is really pleased with the results as well. I’ve never seen her so happy!
Thanks for contributing to the success of this book, which is so important on an institutional level for us all here. Please let everyone involved on your end know how happy we are here.
University Publisher – Madison, WI
I just wanted to thank you again and share with you that we have a HAPPY CUSTOMER thanks to all your hard work! There should be plenty more where this came from, and please thank your team for us!
Print Distributor – Chicago, IL
I am the production manager and print buyer for a music publishing company. Seaway printing has been my go-to printer for more than a decade. They can handle a wide variety of printing whether traditional or digital, from greeting cards to perfect bound books; from catalogs and promotional flyers to CD slip cases. I know that when I call Seaway my job is in good hands and will be beautifully printed, on time and the price will be fair and reasonable. Seaway makes my job easier.
Music Publisher – Franklin Park, IL
The catalogs were just delivered. They look absolutely fantastic! The color looks great. The printing is crisp. The alignment of graphics from page to page is spot on. Great work folks. Thank you for your efforts.
Print Distributor – Alpharetta, GA
I have worked with Seaway Printing for more than thirteen years. During that time, they have proven to be a valuable asset to my company. I can always count on them for top quality printing, and to advise me in the best way to solve any problem that might arise. Seaway has been my main printer for all of our hymnal and worship aid music accompaniments.
Seaway’s quotes for projects are excellent. There are never any surprises. In fact, they often make suggestions as to how a project can be set up better so as to be more efficient and save money.
Seaway’s knowledge, experience and organizational skills have been extremely helpful over the years, but beyond that, my customer service rep’s calm, positive, can-do attitude has been of personal comfort during deadline crises.
I would recommend Seaway Printing without reservation or hesitation.
Christian Publisher – Franklin Park, IL
I just had a children’s book printed by Seaway. I found it to be a very professional experience. The quality of the book is wonderful and the quality of the personnel to deal with was equally wonderful.
Children’s Book Publisher – Superior, WI