Identifying Opportunities and Cultivating Talent with Lou Aronica
Lou Aronica is an American editor and publisher, primarily of science fiction. He co-edited the Full Spectrum anthologies with Shawna McCarthy. As a publisher he began at Bantam Books and formed their Bantam Spectra science fiction and fantasy label. Later he moved on to Avon and helped create their Avon-Eos science fiction and fantasy label
It took a year for Lucasfilm to respond to the letter sent by Lou Aronica back in 1988, but the result was a three-book deal that landing one on the New York Times best seller list for 29 weeks & a combined 15 million+ copies sold.
With a tremendously successful career in publishing, and as an author, Lou is dedicated to publishing quality fiction and developing authors with his team at The Story Plant.
Lou has an unassuming confidence about him. If you look at his track record in the world of book publishing, you discover someone with a gift for identifying opportunities and making things happen.
In this interview we talk with Lou about his history in the world of publishing, how writing a passionate letter to Lucas Industries turned into a once in a lifetime opportunity to be a part of the Star Wars legacy, and how he eventually made the leap to become the author he is today.
It’s an honor to work with clients like Lou Aronica. We take pride in being a small part of the remarkable stories of our clients and we’re excited to share some of them with you through our Leadership Interview Series.
Now, let me introduce you to Lou Aronica.
Watch the full interview with Lou. Additional clips from the interview can be found below.
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