920-468-1500 [email protected]

Lou Aronica is an American editor and publisher, primarily of science fiction. He co-edited the Full Spectrum anthologies with Shawna McCarthy. As a publisher he began at Bantam Books and formed their Bantam Spectra science fiction and fantasy label. Later he moved on to Avon and helped create their Avon-Eos science fiction and fantasy label

It took a year for Lucasfilm to respond to the letter sent by Lou Aronica back in 1988, but the result was a three-book deal that landing one on the New York Times best seller list for 29 weeks & a combined 15 million+ copies sold.

With a tremendously successful career in publishing, and as an author, Lou is dedicated to publishing quality fiction and developing authors with his team at The Story Plant.

Lou has an unassuming confidence about him. If you look at his track record in the world of book publishing, you discover someone with a gift for identifying opportunities and making things happen. 

In this interview we talk with Lou about his history in the world of publishing, how writing a passionate letter to Lucas Industries turned into a once in a lifetime opportunity to be a part of the Star Wars legacy, and how he eventually made the leap to become the author he is today. 

It’s an honor to work with clients like Lou Aronica. We take pride in being a small part of the remarkable stories of our clients and we’re excited to share some of them with you through our Leadership Interview Series.

Now, let me introduce you to Lou Aronica.

Watch the full interview with Lou. Additional clips from the interview can be found below.

Fresh Insights Delivered to Your Inbox Monthly!

Every month we deliver some of the most creative and effective ideas, case studies, tutorials & interviews to help take you and your business to the next level. Plus it's FREE!



TESTIMONIALS

What Our Clients Are Saying

“Seaway Printing executed a difficult job for us with seeming ease. We required a fast turn-around on a high-end oversized magazine, with expectations of perfect trim and exceptional printing. They completed the job with quickness, accuracy and professionalism. I was happy to have no calls with excuses of broken down this or that, or a backed-up print schedule delaying my job. Perfect color, perfect trim, with no “issues” and they turned in the best price bid in the entire state on the project.”
Magazine Publisher – Appleton, WI

We received the catalogs and they look great. The combination of the 175-line screen and the bright white silk paper really make the colors and images pop. So thanks for giving me a better product at a reasonable price. The AQ coating really gives the cover a nice silk look and does not leave smudges or finger prints. To get a sheet fed, high quality printed catalog at the same price as what a web printer would do is hard to find, so thank you. I can’t say enough about how the press operator did an excellent job matching the color make-ready sample catalog I sent to them; you can’t tell them apart. 
Print Distributor – Chicago, IL

Based upon the status reports received from Seaway, I’m happy to report that your record for the months of January through March was Superior. Out of 13 receipts possible, we received 13 on Fridays as requested. Your continued effort and consistency in faxing these in a timely manner is much appreciated. It’s a reflection of a positive relationship.
Christian Publisher – Downers Grove, IL

I just wanted to send a quick email to tell you I can’t be happier working with your company. My CSR has been great … You have been a great source for me on a lot of new and repeat orders. Your pricing has been very fair, and your service is great. Your press room does a great job and you should pass it on to them. We are growing at this end and I would like to think that in the coming year, you will be getting a lot of my larger work that I can’t do on my digital. You have put me in the ball game on some of my quotes and its due to your pricing that I am getting this work. I look forward to a new and solid relationship with your company and I hope you feel the same. Thank you again for all your help with pricing and once again a big thanks goes out to our CSR for the great service they and your company is giving us.
Print Distributor – Elk Grove Village, IL

We received our 2 samples today of the books and they look ABSOLUTELY TERRIFIC. We are really so pleased with the final results. The printing looks great, the color images are just stunning, and the tabs look really good too. Thanks for watching over this book so carefully. I so appreciate that fully impositioned 2nd proof that we received from you– that was a great idea and really helped us. My client has seen the book and is really pleased with the results as well. I’ve never seen her so happy!

Thanks for contributing to the success of this book, which is so important on an institutional level for us all here. Please let everyone involved on your end know how happy we are here.

University Publisher – Madison, WI

I just wanted to thank you again and share with you that we have a HAPPY CUSTOMER thanks to all your hard work! There should be plenty more where this came from, and please thank your team for us!

Print Distributor – Chicago, IL

I am the production manager and print buyer for a music publishing company. Seaway printing has been my go-to printer for more than a decade. They can handle a wide variety of printing whether traditional or digital, from greeting cards to perfect bound books; from catalogs and promotional flyers to CD slip cases. I know that when I call Seaway my job is in good hands and will be beautifully printed, on time and the price will be fair and reasonable. Seaway makes my job easier.
Music Publisher – Franklin Park, IL

The catalogs were just delivered. They look absolutely fantastic! The color looks great. The printing is crisp. The alignment of graphics from page to page is spot on. Great work folks. Thank you for your efforts.
Print Distributor – Alpharetta, GA

I have worked with Seaway Printing for more than thirteen years. During that time, they have proven to be a valuable asset to my company. I can always count on them for top quality printing, and to advise me in the best way to solve any problem that might arise. Seaway has been my main printer for all of our hymnal and worship aid music accompaniments.

Seaway’s quotes for projects are excellent. There are never any surprises. In fact, they often make suggestions as to how a project can be set up better so as to be more efficient and save money.

Seaway’s knowledge, experience and organizational skills have been extremely helpful over the years, but beyond that, my customer service rep’s calm, positive, can-do attitude has been of personal comfort during deadline crises.

I would recommend Seaway Printing without reservation or hesitation.

Christian Publisher – Franklin Park, IL

I just had a children’s book printed by Seaway. I found it to be a very professional experience. The quality of the book is wonderful and the quality of the personnel to deal with was equally wonderful.

Children’s Book Publisher – Superior, WI