News, ideas, and interviews  from the world of publishing and print.

There’s no question that ad sales drive the magazine business. Print ads provide precious revenue needed to sustain your magazine, and they’re actually better than digital ads. Studies have shown...

There’s no question that we’re living in a digital age. Our computers and phones take over most of our daily tasks, and even our cars have basically become computers. With so much technology flooding...

Not all print clients are the same. Depending on their industry and scope of work, they could be looking for very different products. With so many options offered by your trade printer, it can be...

As a print distributor, you’re tasked with guiding your clients through the entire print process—including finding the right trade printer to work with. Your job is to know exactly which trade...

Producing a top-notch magazine requires blood, sweat, and tears. Well, maybe not exactly—but it can feel that way with the amount of work that goes into making one. Magazines are filled with large...

In the world of printing, there is no standard time or budget for every project. For some, you may need to endure a year of planning and processing before a book needs to be complete. For others, you...

As a publishing company, you have specific needs when it comes to your printed products. You’re most likely working with saddle stitched or perfect bound products and maybe just one type of book,...